According to Techcrunch, WhatsApp now has 1.5 billion users and sees 60 billion messages sent per day.
WhatsApp, one of the most popular messaging platforms has launched WhatsApp for Business app. This application enables businesses to have an online business presence on WhatsApp, seamlessly communicate with customers, and help businesses grow.
WhatsApp for Business is a platform that can help enterprises in creating a WhatsApp chatbot to increase their business accessibility, easily connect with their customers and have real-time communication with them. By integrating WhatsApp chatbot into CRM and ERP applications, businesses can manage customer relationship operations better.
AI-based WhatsApp Chatbot
Building an intelligent chatbot on WhatsApp with cognitive services will enable enterprises to perform a variety of tasks which include product research, product catalog, customer support, follow-up communication, sales, and conversion etc., automatically. A WhatsApp bot, on the whole, supports an enterprise to drive higher brand recognition, nurture leads, and build customer loyalty.
What are the advantages of developing a WhatsApp bot for your business
Enhanced customer service
The WhatsApp chatbot platform is designed in such a way that it is integrable with CRM, ERP and various other business systems and enables seamless communication between businesses and customers. Creating a WhatsApp chatbot can help enterprises in performing a variety of tasks such as;
- Sending reminders, alerts, and notifications
- Responding to customer’s complaints and queries in real-time
- Helping customers to explore product catalog
- Sending updates on the ticket status and resolution
- Gathering customer feedback and more
So, customers no longer have to wait in queue or listen to annoying interactive voice responses to contact customer service department. Moreover, WhatsApp chatbots are available round the clock, so businesses do not have to ensure the availability of customer service representatives all the time. This also saves a huge sum of money that companies spend on hiring and training their resources.
Improve marketing campaigns and advertising opportunities
A lot of businesses use WhatsApp chatbots to promote their products and services such as upcoming events, new arrivals, new services, new offers/discounts to their customers globally. The WhatsApp chatbot platform helps businesses to offer personalized recommendations to customers by analyzing their historical data and previous purchases.
Also, companies can send monthly newsletters and promotional notifications to the customers who have signed up for it. By using WhatsApp chatbot integration, a business can automate repetitive marketing tasks, helping the sales and marketing team to focus more on generating leads.
Offer optimum ease of access to customers
A WhatsApp chatbot eliminates the need for customers to download a separate application or visit the official website to contact a business. Customers just have to interact via a chatbot for WhatsApp just as they chat with any other contact on the app. And if in case the chatbot is unable to provide a solution to a customer then it will simply divert that customer to a human representative.
Building a strong brand identity
Giving your WhatsApp chatbot a brand personality (a general human persona) will make the right impression on customers and improve their loyalty towards the brand. With a strongly established brand identity, the organization can greatly improve its customer engagement as well as sales.
The final say
Nowadays, organizations understand the significance of conversational marketing and support and WhatsApp Business is an easy enabler. Develop a WhatsApp chatbot for your business with AI capabilities to streamline customer care operation and improve customer experience. If you want to know more about WhatsApp bot development and how it will fit your business model, talk to our experts.
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